global content + AI strategist

building your content for global success

Your company speaks to the world through content. Your website and app copy, social media posts, and newsletters determine how customers experience your brand and your product. They drive engagement, retention, and, ultimately, revenue. If your content isn't OK, your business won't be OK either.

When you expand to new markets or plug in extra languages, things become even more complex. To win trust of local customers and fulfill your growth potential, you need to go beyond translation. You need a content system that streamlines content production globally and maximizes its performance locally. You need a balance of AI speed and human judgment. This is where I come in.

What I can do for you

global
Content strategy

Is your content all over the place? Do your product, website, and social media sound like they belong to different companies? I'll fix this by creating a content strategy and brand voice that resonate across countries.

Ai-powered
Content Ops

You spend hours creating content from scratch or constntly switch between AI tools? I'll integrate your content production into one framework that fits your budget and business goals.

localization
management

Turn localization from a cost center into your growth superpower. I'll handle everything from technical setup to quality control, balancing impact, risk, and cost.

who I work with

b2c tech
startups

Content strategy for brand awareness, investor relationships, and market validation. Producing content up to 40% faster, while protecting quality and brand.

small & medium businesses

Helping you beat competition through clear messaging and efficient content production. Unlocking new customer groups by integrating multilingual content.

indie Game
studios

Creating the right hype around your games. Building a production pipeline for authentic marketing and in-game copy in multiple languages, at a minimal cost.

WhO i am

I am Evgenia, a global content lead with over 12 years of experience in tech, from startups to enterprise. My focus is building systems, connecting Product, Marketing, and language, and helping businesses grow across markets.

Coming from a localization background, I worked with Booking.com and GetYourGuide, as well as leading language service providers. Recently, I created a multilingual content system from scratch for a Finnish mobility startup Naistaxi.

In my free time, I enjoy mystery stories, narrative-driven video games, and long forest walks.

contact me

If you have any questions about global content and localization or want to request a free introductory call, please fill in the contact form or message me on LinkedIn.

(in)Frequently asked questions

What is global content?

Global content is content that works across markets – not just translated, but designed to perform in different languages and contexts from the start. It includes your website copy, app UI, social media, emails, and everything else your customers read. Global content isn't separate from your "main" content. It is your content, if your business talks to multiple markets, or to customers speaking different languages within one market.

Why do i need a global content strategy?

Because not having one is expensive. Without a strategy, you end up creating and localizing content inconsistently, at the wrong time – and paying to fix problems that didn't need to happen. A global content strategy defines what to write and translate, into what languages, at what quality level. It connects your content production to your actual business goals. Done right, it turns localization from a cost center into a growth driver.

How is this different from localization?

Localization is one of the building blocks – the process of adapting existing content for a specific market. Global content strategy is the layer above it: deciding what content to create, how to structure it so it's easy to localize, and how to make sure the message lands everywhere, not just in English. Think of localization as execution and global content strategy as the plan.

can't i do all this with ai?

You can do a lot with AI – and you should. AI can speed up content production and localization, flag localization issues early, and help you produce content at a scale without a big team. But AI doesn't know your brand voice, your business goals, or your markets. It needs direction, quality control, and a human who understands both content and localization to get it right. (That's me. I'm this human.)

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